(Download) "Kirkland's, Inc (Case Study)" by Journal of the International Academy for Case Studies * Book PDF Kindle ePub Free
eBook details
- Title: Kirkland's, Inc (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2005
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 275 KB
Description
CASE DESCRIPTION In this case the authors tell the story of the founding and impressive growth of Kirkland's Incorporated. The story is one of niche marketing perfected through a deep understanding of product acquisition and merchandise display by a management team that has stayed together for decades. The case is suitable for an upper division undergraduate marketing strategy or business strategy course, perhaps even as a capstone project. The case is designed to be taught in one fifty to seventy-five minute class period, with about thirty to forty-five minutes of reading and preparation time on the students' part, prior to class.
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